Transparency

How we rank results

We want you to understand exactly why you see the firms you see. Here is how results are chosen and ordered, and how Will Compare is paid.

Find a specialist who covers your area

Free and no obligation. Firms marked Panel firm have a commercial arrangement with us. How we rank results.

In short

Results show panel firms whose service area covers your postcode, ordered by distance, nearest first. If no local firm covers you, we show firms that offer video and online appointments across England and Wales. Firms cannot pay to appear higher in the results.

Which firms you see

When you enter your postcode, we look up its location and check it against the service area each panel firm has agreed with us. Only panel firms that cover your postcode are shown, up to three at a time.

If no local firm covers your area yet, we show panel firms that offer video, phone or online appointments throughout England and Wales.

How results are ordered

  • Local panel firms are ordered by straight line distance from your postcode, nearest first.
  • Firms do not pay to appear higher in the results.
  • Your answers to our short questions help us match you with firms that offer the service and type of appointment you want.

If we ever change how results are ordered, we will update this page first.

How Will Compare is paid

Will Compare is free for you to use. Panel firms have a commercial arrangement with us, which may include a fee for each introduction. It is agreed in advance and never added to your price. Will Compare is a trading style of Estate Assist Ltd, which also provides technology to some panel firms.

What we do with your details

If you ask to be matched, we share your details with up to three panel firms who cover your area so they can contact you about your enquiry, as explained in our privacy notice. We do not share your details with anyone else for their own marketing.

Is any firm not on the panel shown?

No. We only show firms on the Will Compare panel, so our results do not include every Will writer in your area.

FAQs

Common questions

Is Will Compare independent?

Will Compare is independent of the firms it lists, but panel firms have a commercial arrangement with us. We explain this openly and it never affects the price you pay.

Why do I see fewer than three firms?

Because only panel firms that cover your postcode are shown. As our panel grows, more areas will have more local choices.

Find a firm near you

Enter your postcode to see the panel firms that cover your area.

Find a Will writer