Legal

Cookie policy

This policy explains how Will Compare uses cookies and similar technologies, and how you can control them.

At a glance
  • Essential cookies make the site and our questions work
  • Analytics and advertising cookies are only used with your consent
  • You can change your choices at any time

Last updated 28 October 2026

What cookies are

Cookies are small files stored on your device when you visit a website. Similar technologies include local storage and pixels. We call them all cookies in this policy.

The cookies we use

Types of cookies on Will Compare
TypeWhat it doesConsent needed
EssentialMakes the website and our matching questions work, remembers your postcode between pages and keeps the site secure.No
AnalyticsHelps us understand how visitors use the site so we can improve it.Yes
AdvertisingMeasures how well our adverts on platforms such as Google and Meta work.Yes

Managing your choices

Where consent is needed, we will ask before setting non-essential cookies, and you can change your mind at any time. You can also block or delete cookies in your browser settings, although some parts of the site may not work properly without essential cookies.

More information

Our privacy notice explains how we use personal data, including data collected through cookies. You can find general guidance on cookies on the Information Commissioner's Office website at ico.org.uk.

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